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Dealer Portal

Privacy and Review Policy

Effective Date: May 2025
Company Name: Car Dealer Reviews Limited
Website: www.cardealerreviews.co.uk
Registered Address: 10 Nicholas Street, Chester, Cheshire, CH1 2NX

1. Introduction

Car Dealer Reviews Limited (“we”, “us”, “our”) is committed to protecting your personal data and upholding review transparency and integrity. This Privacy and Review Policy explains how we collect, use, share, and safeguard your data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Digital Markets, Competition and Consumers Act 2024. It also outlines how we manage and moderate customer reviews to ensure compliance with the law and platform standards.

By using our website, you agree to this Privacy and Review Policy and our [Terms and Conditions].

2. What Information We Collect

We may collect and process the following types of personal information:

  • Your name, email address, and contact information

  • Review content, dealership information, and communication history

  • Technical information such as IP address and browser details

  • Review transcriptions from recorded customer calls (see Section 4)

We collect only what is necessary to provide our services effectively and in accordance with data protection laws.

3. Review Submission and Transparency

We provide a platform for consumers to leave feedback about their experience with vehicle dealerships. Reviews may be submitted:

  • Directly via our website

  • Through aftersales follow-up calls made on behalf of a dealership

Review Sharing

Your review may be:

  • Displayed publicly on our platform

  • Shared with the relevant dealer via API 

  • Shared to third-party websites such as Auto Trader

  • Shared to the dealer’s own website or social channels

We always notify reviewers where their content may appear and give them the opportunity to amend or withdraw their review before it is published.

4. Review Transcription and After-Sales Feedback

In some cases, we may call customers to collect aftersales feedback on behalf of a dealership. These calls:

  • Are recorded and securely transcribed

  • Result in a review draft that the customer can review and amend

  • Are followed by a text message containing a disclaimer outlining how and where the review will be published, with full access to edit or withdraw

No review is published without the customer's clear verbal and written consent.

5. Preventing and Removing Fake, Banned, and Inappropriate Reviews

In line with the Digital Markets, Competition and Consumers Act 2024, we are committed to ensuring all published reviews are genuine, honest, and legally compliant.

We do not allow:

  • Fake or misleading reviews

  • Incentivised reviews or paid testimonials

  • Reviews submitted on behalf of others without consent

  • Offensive language, hate speech, or harassment

  • Defamation of dealerships or individuals

  • Content unrelated to an actual transaction or experience

Our Enforcement Measures Include:

  • Automated tools to detect irregular review behaviour

  • IP address monitoring and content filters

  • Manual moderation of flagged content

  • Staff training on prohibited practices

We reserve the right to remove or edit any review that violates our policies, terms, or relevant legislation.

6. Use of Your Data

We use your data to:

  • Publish and manage reviews

  • Provide customer service and respond to enquiries

  • Monitor platform performance and improve services

  • Ensure compliance with legal requirements

  • Share reviews with dealerships and authorised third parties (without sharing personal data unless consented)

We do not sell or trade your personal data.

7. Cookies and Tracking Technologies

Our site uses cookies and related tracking tools. For full details, please see our [Cookie Policy].

We use:

  • Google Analytics for site analysis

  • Google AdSense for advertising

  • Facebook and other platforms for review visibility

You can manage your cookie preferences or opt out using browser settings or official opt-out tools.

8. Data Retention and Security

We take appropriate technical and organisational steps to secure your data and limit access. Reviews may remain visible indefinitely unless removal is requested or warranted under our policy.

9. International Transfers

Your data may be transferred outside the UK where necessary. We ensure such transfers are subject to adequate safeguards, such as Standard Contractual Clauses, to protect your rights.

10. Your Rights

You have the right to:

  • Request access to your data

  • Correct or update your information

  • Request removal of your personal data

  • Object to certain processing

  • File a complaint with the Information Commissioner’s Office (ICO)

To exercise your rights, please contact us using the details below.

11. Business Transfers

If our business or any part of it is transferred or sold, personal data may form part of the transferred assets. We will ensure it continues to be handled in accordance with this policy.

12. Policy Updates

We may update this policy to reflect changes in law or business operations. Any changes will be published on this page, with a notice for significant revisions. Continued use of the site confirms your acceptance of any updates.

13. Contact Us

If you have any questions or wish to exercise your rights, please contact:

Data Protection Team
Car Dealer Reviews Limited
Giantswood House
Giantswood Lane
Hulme Walfield, Cheshire
CW12 2JJ

info@cardealerreviews.co.uk