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16 reviews from our car dealer reviews community
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16 reviews from our car dealer reviews community

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"Impressive, but don't be fooled - worst!"
1 out of 5 stars
Dealer's knowledgeable
Vehicle cleanliness
Value for money
Resolving issues

ASM Automotive mis-represented the car as one owner, when it was two. Sold with a full main dealer service history - it didnt have that. Tried to increase the amount on the finance agreement on the computer hoping I wouldnt notice. Scoffed and laughed at me when i wanted to read the Ts and Cs of the finance agreement, laughing saying "I cant believe you are doing that, no one does that". I visited the showroom, behind electric gates controlled from a separate building to the offices and show rooms. Once you are in this remote location there is no getting out of there unless the owner goes into the private house to remotely open the electric gates. The place looks great, high end cars everywhere, and this was my mistake. I assumed that anyone with such a successful business must have been doing something right. I was very wrong. We agreed a sale. I said "I'll pay the asking price, just make sure it all works". It was a complex high spec Range Rover. We agreed to complete the sale and collect the vehicle in 8 days allowing time to prepare and service the car. I made it clear I needed it to commute to a new job by the day we agreed the sale. He was reluctant to commit. I phoned after a couple of days to see if the owner (Amo) had lined up the work to be done. I then phoned the day before I was due to collect for an update. Amo hit the roof accusing me of being the most hassle he had ever encountered in all his years of selling cars. He pulled the sale, and said he would refund my deposit. I had to call back and eat humble pie and beg him to sell the car to me. I absolutely needed it the next day for my new job. (Senior IT exec). On the day of collection, after 6 hours on public transport I was met by his assistant at Redditch train station. As soon as the car arrived, I could see it had not been prepared properly. There were smear marks and wax residue all over the outside. The inside was worse, the filth in the car was “the worst I had ever experienced”. I have photos, and will provide a link at the end of this. If this review site prevents me posting a link, have a look under dealer feedback thread for ASM on the Fullfat Range Rover forum. The photos of the mess are there. Amo’s assistant arrived at the train station 30 minutes late, leaving me in the freezing rain. He was in the drivers seat with the diagnostic computer still plugged into the car, desperately trying to clear down faults, TPMS errors, or service indicators. He said that we would have better luck sorting this out at their showroom where the staff could help. We got there, there was no one else around only him. He was unable to do any more diagnostics, and unable to discuss any of the issues present. I was up against no other options, so took the vehicle as it was. I took it to my local Land Rover indy who did a full service and alerted me to the fact the car was missing 8 litres of coolant and none of the cooling hoses were tight, and all were leaking. So much for ASMs quality of preparation. Subsequently I then had dozens of issues, some niggles, some more serious. Amo refused to commit to fixing them, expecting me to drive over, leave the car and take the 6 hour journey home by public transport with no commitment he would do anything other than “We will see what we can do” and “I cannot guarantee we will fix it”. Considering the poor level of work done already, and the obviously leaking cooling system I had no faith in this mans capability to resolve some of the complex issues. I wanted to get the work done locally and claim the money back. This was refused. At one point in the first month or two my list of repairs needed to this vehicle was probably about twenty different issues. Ultimately through escalation to the UK authorities I was refunded nearly £3000 from the sale. This took nearly two years of constant headaches to resolve. However, what this tells me is that under UK law I was within my rights to have handled this the way I did, and that Amo from ASM handled this in a way that was deemed wrong. The man is not a nice person, he told me he hated what he does for a living, even though it has clearly served him well in terms of financial reward, but his standards are appalling, his post sales service is all on his terms and with staff that cannot even clean a car properly. I am nearly 50 years old and have at times changed cars every year, so I have bought quite a few over the years. ASM are the worst I have ever dealt with. I think what speaks volumes about them, more than anything else, is the way he freaked out at me when I phoned him for the second time in a week for an update. He cancelled the sale, went full tilt crazy on me and forced me to apologise to get the sale back on track. He knew I had no more options, and he simply wanted to control the relationship and the conversation with aggression and bullying. Avoid at all costs – there plenty of other dealers out there. Don’t go to ASM. The reason it has taken so long for this review to come to light is that there was an open dispute on this and I couldn’t post anything until that was settled. Link with photos: https://www.fullfatrr.com/forum/post466955.html#466955

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"AVOID THIS DEALERSHIP "
1 out of 5 stars
Dealer's knowledgeable
Vehicle cleanliness
Value for money
Resolving issues

Do not deal with ASM Automotive I would compare him to Harry wormwood (Matilda) cars are in need of repairs and once they fleece customers they are no longer interested AVOID AT ALL COST when I contacted them I was called a white b***h they are clearly racist

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"Dishonest, rude & apathetic owner"
1.5 out of 5 stars
Dealer's knowledgeable
Vehicle cleanliness
Value for money
Resolving issues

From the get go we was off to a bad start, the owner of ASM Performance was very rude over the phone. I called to arrange a time the same day to view the car, which according to the owner was "short notice" as he wants to go do things with his family. Understandable as it was a Sunday. As I was trying to work out my schedule to when I could book to get down, I'm met with the abrupt response of "Just say a time and hurry mate". I wish I’d have shut down dealing with the company at this point, however I the car was the exact specification I desired and are few and far between finding another. I sucked in my pride and made the travel a 2 hour journey only to be totally disappointed with what I saw. The car I came to view was in such a state, not very well kept or looked after by the owner. The photos posted on auto trader wasn’t the same as the vehicle in person, the antenna was ripped off the car, striped faded and arm rest destroyed (all of which was present and in good condition in the photos online). Prior to making this journey I asked the owner if there was any notable damage I should look out for. Response was “Nothing really, It’s in great condition for its age”. Absolute rubbish. He even proposed “oh I can contact the manufacturer and get a price on it” blah blah. If you want to sell the car, make the effort prior to having people view it, don’t lie. No effort was put into even trying to make the sale, seemed totally disinterested and the car had cobwebs and muck all over it, wasn’t much different from any other cars he’d had laying around, looked as though water was sparse and a rag allergy was present with this trader. No clue how the place stays in business. Besides this, I was impressed with the amount of cars the owner seemed to have, doing business from home it seemed. All of which appeared to have the same valeting allergy as the car I viewed. Wouldn’t touch the place with a barge pole.

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"Very impressed "
4.8 out of 5 stars
Dealer's knowledgeable
Vehicle cleanliness
Value for money
Resolving issues

Went to look at a car, caught the train, they picked me up from the station. I brought the car which is immaculate and drives like a dream. Can't fault there service and price. I was really impressed, this dealer ship is a Gem. A big thank you ti the ASM team.

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"Before , during & after first class!"
5 out of 5 stars
Dealer's knowledgeable
Vehicle cleanliness
Value for money
Resolving issues

Part exchanged my car with ASM and received first class service through out. Will definitely deal with them again! Friendly , trustworthy and efficient Thankyou !!!

"perfect car buying experience "
5 out of 5 stars
Dealer's knowledgeable
Vehicle cleanliness
Value for money
Resolving issues

I bought a car and the whole experience and service was 10/10. Great Team at ASM Automotive!!!

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"Car Serviced "
4.2 out of 5 stars
Dealer's knowledgeable
Vehicle cleanliness
Value for money
Resolving issues

I don't usually leave reviews nor have my car serviced from dealerships. However, given the age of my car I chose to have a cheaper service from a local dealer. After some research, I chose ASM Automotive for a full engine service with filter change etc. The service was effortless. They collected my car, dropped it off with a complimentary clean and with the service book stamped. The price was competitive too... cheaper than Halfords.

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"AWFUL EXPERIENCE"
1 out of 5 stars
Dealer's knowledgeable
Vehicle cleanliness
Value for money
Resolving issues

ASM Automotive is not even worth one star. Rang at 1.35pm in order to enquire about a vehicle on their website. Amo answered the telephone, said that he was busy and would call me back in 5-10 minutes. Two and a half hours later, no call back, so I rang again. Once more Amo answered the telephone. Asked what happened to my call back, to which his response was "It's a car, not a kidney!" I asked to speak to somebody else in the company as I didn't like his attitude and lack of manners. He told me that he is the owner, and I deal with him or deal with no one. I put the phone down in disgust/

Amo from ASM Automotive in response to AWFUL EXPERIENCE

After I apologised to him for not ringing him back he kept on ranting and raving and it’s only so much a person can take. He Totally over reacted for something so trivial. But looking at his profile he is a serial complainer.

"First class service!"
5 out of 5 stars
Dealer's knowledgeable
Vehicle cleanliness
Value for money
Resolving issues

I purchased a discovery 3 from ASM this week and could not be happier with the service. After viewing the car during the week the guys had the car serviced, valeted and MOT’d and delivered it to my door on the weekend. I will definitely return for my next vehicle.

"Great experience"
5 out of 5 stars
Dealer's knowledgeable
Vehicle cleanliness
Value for money
Resolving issues

I purchased an excellent BMW 6 series through ASM and the sales guys provided a great depth of knowledge and the car has been spot on.

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Dealership Information

If you are looking for a used, prestige or performance car in Worcestershire then ASM Automotive is the place to go. With a wealth of experience selling these high end cars and some of the most famous makes in stock they can ensure that you drive away in your next Aston Martin, Ferrari or Hummer. 

Deals in: Cars
Manufacturers: Sells a variety of makes and models
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Services available
Car Hire
Car Leasing
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Car Sourcing
Finance
GAP Insurance
Motorbike Sales
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Sell Your Car
Servicing
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Ratings
16 reviews3 out of 5 stars — Rated Average
Excellent
8
Very Good
0
Average
0
Poor
3
Terrible
5

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Contact Information

Address

ASM Automotive
Church Hill
Beoley
Redditch
Worcestershire
B98 9AR

Get in touch

07977 431825
http://www.asmuk.co.uk

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Dealership Statistics

50%
Would recommend this dealer to family and friends
25%
Percent of reviews responded to by this dealer

Additional Information About ASM Automotive

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