National Delivery Available
View today's best leasing deals, delivered directly to your door!
Sell Your Car Today, Let Us Give You The Best Price.
Highly competitive quotes on Paint Protection Film for your car
Car Dealer Reviews is an
official partner of Auto Trader
Bought my first car with Imperials 10/1/2022 a Merecedes C63 the car is fantastic and Jamie who dealt with my signing the deal and paper work was a really help full pleasant guy i will definitely be going back for my next car . Many thanks Steve J
Reviewer has confirmed their email address
Great range of cars with very competitive prices. I have been reading very negative reviews but among hundreds of cars they sell annually occasional bad experiences are not abnormal.as their prices are keen and if you are buying a cheap supercar maybe one of the cheapest there then occasionally things may go wrong. I purchase high end vehicles from main dealers and imperials. My 20 plus years experience with the dealership has been very positive. Have I had issues? Yes Have they resolved them yes. When you are buying second hand Ferraris Lambos or bentleys for half the price of a new one expecting a perfect car is naive. Even a new Ferrari goes wrong. I had more issues with main dealers by far. Shaun his sons and previously Sales director Tony are all great guys. They are there to make money it is not a charity organisation so expect that they will make 10 percent from PX and finance or service. This is normal. I think they are fair and for me the only dealership I have trusted for years although at times I get upset with them but if I would buy another 20 cars they will still be on top of the list.
Reviewer has confirmed their email address
Jim Wonnacott is a sarcastic, rude and a manipulative sales agent. He behaves as if he is selling tomatoes in a fruit market. He has forgotten he is selling prestige cars worth thousands. To Jim, learn to respect your clients with the respect they deserve. Imperials pride itself in being a prestige showroom but Jim utterly lets them down. My experience with Imperials was NIGHTMARE FROM START TO FINISH. I went in to buy an onyx G Class. Got the finance approved and right before picking the car, I was given excuse after excuse to delay the pick up. Finally after 2 weeks, I was told the car had some mechanical issues and that was being repaired. After sometime, they got back to me after i had made numerous calls to tell me the car is now being taken back by the owner and the deal is off. I am sure they have either sold it to someone else at a higher price (they will do this to you) or that they were trying to sell me a car that couldn't pass the MOT. MY HONEST ADVICE, AVOID AT ALL COSTS OR YOU WILL HAVE THE WORST EXPERIENCE OF YOUR LIFE. ROMANS INTERNATIONAL IS THE PLACE TO GO FOR A FANTASTIC EXPERIENCE.
Reviewer has confirmed their email address
Jim Wonnacott Imperials from Imperials Chelmsford in response to AVOID AT ALL COSTS
Hi, I am very confused at your comments. Please feel free to pop in and discuss. Long story short, you were aware that this was a commission sale for Imperials and we were discussing with the owner the work needed to be done on the car for us to retail as we check our cars thoroughly, so we don't to sell on a problem. It was taking longer than we all thought so you decided you wanted your deposit back as you no longer wanted the car, I refunded that day. All the best, Jim
After reading they're reviews i have has a LUCKY escape !!
Kevin b from Imperials Chelmsford in response to Just ignored me!
Good afternoon Mr Kevin B .... as it happens this is Kevin Brooks at Imperials, Im not sure who has missed you on your interest in one of our cars... I can only apologies as we pride our self in making contact as soon as possible, and where possible we answer the phone as quick as we can, obviously as long as we are not with a client. We have also updated our systems to include the ability to send text messages, emails and most recently we have signed up for business whats app, as this seems to be a very popular way to communicate, this is to enable us to make more contact and deal with all our clients as efficiently as possible (but we are by no way perfect). But on this occasion seems we have missed your calls..... again apologies and if I can ever assist please feel free to make contact with me directly on 02085487839 (this also works on whats app messenger) or email me on kevin@imperials.co.uk and I will endeavour to help in any way I can . all the best for the future and hopefully we can cross paths and help next time
Kevin b from Imperials Chelmsford in response to Just ignored me!
Good afternoon Mr Kevin B .... as it happens this is Kevin Brooks at Imperials, Im not sure who has missed you on your interest in one of our cars... I can only apologies as we pride our self in making contact as soon as possible, and where possible we answer the phone as quick as we can, obviously as long as we are not with a client. We have also updated our systems to include the ability to send text messages, emails and most recently we have signed up for business whats app, as this seems to be a very popular way to communicate, this is to enable us to make more contact and deal with all our clients as efficiently as possible (but we are by no way perfect). But on this occasion seems we have missed your calls..... again apologies and if I can ever assist please feel free to make contact with me directly on 02085487839 (this also works on whats app messenger) or email me on kevin@imperials.co.uk and I will endeavour to help in any way I can . all the best for the future and hopefully we can cross paths and help next time
Kevin b from Imperials Chelmsford in response to Just ignored me!
Good afternoon Mr Kevin B .... as it happens this is Kevin Brooks at Imperials, Im not sure who has missed you on your interest in one of our cars... I can only apologies as we pride our self in making contact as soon as possible, and where possible we answer the phone as quick as we can, obviously as long as we are not with a client. We have also updated our systems to include the ability to send text messages, emails and most recently we have signed up for business whats app, as this seems to be a very popular way to communicate, this is to enable us to make more contact and deal with all our clients as efficiently as possible (but we are by no way perfect). But on this occasion seems we have missed your calls..... again apologies and if I can ever assist please feel free to make contact with me directly on 02085487839 (this also works on whats app messenger) or email me on kevin@imperials.co.uk and I will endeavour to help in any way I can . all the best for the future and hopefully we can cross paths and help next time
Kevin brooks from Imperials Chelmsford in response to Just ignored me!
Good afternoon Mr Kevin B .... as it happens this is Kevin Brooks at Imperials, Im not sure who has missed you on your interest in one of our cars... I can only apologies as we pride our self in making contact as soon as possible, and where possible we answer the phone as quick as we can, obviously as long as we are not with a client. We have also updated our systems to include the ability to send text messages, emails and most recently we have signed up for business whats app, as this seems to be a very popular way to communicate, this is to enable us to make more contact and deal with all our clients as efficiently as possible (but we are by no way perfect). But on this occasion seems we have missed your calls..... again apologies and if I can ever assist please feel free to make contact with me directly on 02085487839 (this also works on whats app messenger) or email me on kevin@imperials.co.uk and I will endeavour to help in any way I can . all the best for the future and hopefully we can cross paths and help next time
Kevin brooks from Imperials Chelmsford in response to Just ignored me!
Good afternoon Mr Kevin B .... as it happens this is Kevin Brooks at Imperials, Im not sure who has missed you on your interest in one of our cars... I can only apologies as we pride our self in making contact as soon as possible, and where possible we answer the phone as quick as we can, obviously as long as we are not with a client. We have also updated our systems to include the ability to send text messages, emails and most recently we have signed up for business whats app, as this seems to be a very popular way to communicate, this is to enable us to make more contact and deal with all our clients as efficiently as possible (but we are by no way perfect). But on this occasion seems we have missed your calls..... again apologies and if I can ever assist please feel free to make contact with me directly on 02085487839 (this also works on whats app messenger) or email me on kevin@imperials.co.uk and I will endeavour to help in any way I can . all the best for the future and hopefully we can cross paths and help next time
kevin from Imperials Chelmsford in response to Just ignored me!
Good afternoon Mr Kevin B .... as it happens this is Kevin Brooks at Imperials, Im not sure who has missed you on your interest in one of our cars... I can only apologies as we pride our self in making contact as soon as possible, and where possible we answer the phone as quick as we can, obviously as long as we are not with a client. We have also updated our systems to include the ability to send text messages, emails and most recently we have signed up for business whats app, as this seems to be a very popular way to communicate, this is to enable us to make more contact and deal with all our clients as efficiently as possible (but we are by no way perfect). But on this occasion seems we have missed your calls..... again apologies and if I can ever assist please feel free to make contact with me directly on 02085487839 (this also works on whats app messenger) or email me on kevin@imperials.co.uk and I will endeavour to help in any way I can . all the best for the future and hopefully we can cross paths and help next time
kevin from Imperials Chelmsford in response to Just ignored me!
Good afternoon Mr Kevin B .... as it happens this is Kevin Brooks at Imperials, Im not sure who has missed you on your interest in one of our cars... I can only apologies as we pride our self in making contact as soon as possible, and where possible we answer the phone as quick as we can, obviously as long as we are not with a client. We have also updated our systems to include the ability to send text messages, emails and most recently we have signed up for business whats app, as this seems to be a very popular way to communicate, this is to enable us to make more contact and deal with all our clients as efficiently as possible (but we are by no way perfect). But on this occasion seems we have missed your calls..... again apologies and if I can ever assist please feel free to make contact with me directly on 02085487839 (this also works on whats app messenger) or email me on kevin@imperials.co.uk and I will endeavour to help in any way I can . all the best for the future and hopefully we can cross paths and help next time
It was a good experience to buy my car from imperial. They have been very courteous and are not your typical car dealership..they were very frank and honest. I would definitely recommend buying your next car from them...
Reviewer has confirmed their email address
What a dodgy outfit. Please please e careful buy a car from this lot. Not all is what it seems.
Just purchased an awesome over finch Range Rover from this company. Excellent service from the start,very professional. Thanks to Jamie Taylor (sales executive) who was always on the ball with the many questions I needed answered before I made the purchase. Jamie is an asset to this company.
During the sale process the service was great, all questions were answered, detailed info provided as and when requested. After driving 4 hours to collect the car, we had to wait 1hr for the salesman to arrive who had taken the car for a valet. When he arrived back it was clear the car had not been cleaned that day but we let it go. Short test drive later we pointed out a couple of issues with paintwork. it looked like someone had tried to do a home 'black pack' with a rattle can, again stuff that could be resolved later. Once we got the car back home, in daylight, we noticed the rear wiper was split, there was a crack in the windscreen and what looked like deep gauges in the glass. When raising this issue, i pointed out that these wern't raised in the recent MOT or sale and that's where the drama started. After being offered the FULL WORKS warranty at a discounted rate, my experience so far left me questioning the validity of their offering so decided against any further involvement with this company. My experience has not been good - to the point I don't even want to keep this car anymore. It makes me think what else has been masked or missold. Any future buyers, please read these reviews, go over the car with a fine tooth comb and get some written assurances that they will solve any problems.
Reviewer has confirmed their email address
Kevin brooks from Imperials Chelmsford in response to After care is appalling
good afternoon.... this is Kevin at Imperials, Im the sales advisor who actually sold you the car in question, Firstly apologies that you didn't think you had best over all experience, as I pride myself on giving all clients the very best experience I possibly can, from your comments you where happy with the sales process and in my opinion when you came to see the car, YOU and your FRIEND looked over the car in detail and where very happy with the vehicle.. in response to the delay when you collected the car, there was a slight delay due to you arriving early to the agreed appointment, as I was at that point in time putting fuel in the car and having the car cleaned, this would have been a slight delay if any, if you had of arrived on agreed time, but I fully understand this is a rather small issue and this is just feed back..... 100 % the car was cleaned as that was the reason for the delay to collection (I was having it cleaned)..... in regards to your comment ref the black pack, this was an aftermarket black pack which was done it a high standard, but this would never be as good as a factory black pack, this was inspected by you on collection (in the day time) and as far as I was concerned you where more than happy ... rear wiper blade split, If this was the case I would have been happy to supply and post a full set to rectify as this is a very small cost, but this is the first time you have mentioned this... crack in the windscreen would have 100 % been picked up on the mot, from our conversation this was not a crack but a chip which had been repaired. it was not in the line of site so would not need to have a replacement which is stipulated by the dvla In regards to the warranty we have an amazing warranty policy which has seen customers avoiding thousands if not tens of thousands of pounds worth of costs....even covering wear and tear .... and a large percentage of our clients opt to take this policy and have seen the benefit, this was an option we explained to you and you agreed the warranty was of benefit to you and even more so with a discount .... sorry to hear you where not 100 % happy but we do all we can to make our customers happy and would be more than happy to try and help in the future... seems a few small things have annoyed and upset you and this is never our intension .... we are always open to feed back and will take this on board
I purchased a Ferrari F430 from Jim (again, as in other reviews) in Chelmsford 18 months ago. Day after I got the car home issues with the F1 clutch system, Imperials NOT interested at all, story after story from Jim.. Luckily I ignored the so called Warranty they give their cars (worthless) car was supposed to be fully checked by then - NO WAY checked in anyway - Warranty does not exist! I paid extra for a RAC Warranty who finally covered this F! problem months and months later, anyway in 18 months I've spent £30K on fixing this car and done less than 2000 miles. Blown manifolds, hole in exhaust box, engine bolt glued in with Black Silicone, blown brake pipes, cracked rear clam shell, broken roof, huge hole in window not worked properly except demo, radio/stereo did not work, phone pack did not work, speakers in doors badly fitted had to pay Ferrari £500 to make them fit, kept popping the door trims off! Broken rear suspension spring, all ball joints shot, steering joint shot, door windows not shutting and leaking badly, have had 5 engine warning lights on, botched internal trim fitted kept falling down, bad wiring behind dash causing electrical problems, wishbones needed replacing, knackered botched internal window scissors, clutch 70% worn, tyres old and perished, one of the CATS had perished, engine sensors not working, perished engine exhaust pipes leaking, leaking and loads more I cant remember! In 18 months of ownership its been in a garage now 10 month of this and its in still as I type this having a completely new roof! They managed to blag the new manifolds through the RAC warranty by pulling strings after me threatening 'harry carry' - the rest not interested, Jim just fobs you off as has now power whatsoever - the owner Shaun tells staff NOT to communicate in writing so they are all in on the scam of this dealership. Keep WELL clear!!! Yet another court case coming their way after this lock down. Complete FRAUDS...
Reviewer has confirmed their email address
Jim Wonnacott from Imperials Chelmsford in response to Buyer Beware! STAY AWAY.....!!! FRAUDS
Response from the owner11 months ago We do not accept the review as an accurate reflection of what has happened and as such, we feel compelled to state our own point of view. The vehicle purchased by Mr Ash was a 14-year-old sports car. It is inevitable that, over time, issues will arise. When they did, we arranged to have the car collected and taken to an expert Ferrari technician who immediately undertook some £9000 worth of repairs – all at no cost to the reviewer. That was Christmas time 2019 and we hear nothing from Mr Ash until he posts his “review” some 11 months later, so could only assume he was happy. We do our utmost to treat all customers fairly and we will defend any legal action commenced by Mr Ash. For that reason, we will not post any further responses to this thread
Jim Wonnacott from Imperials Chelmsford in response to Buyer Beware! STAY AWAY.....!!! FRAUDS
We do not accept the review as an accurate reflection of what has happened and as such, we feel compelled to state our own point of view. The vehicle purchased by Mr Ash was a 14-year-old sports car. It is inevitable that, over time, issues will arise. When they did, we arranged to have the car collected and taken to an expert Ferrari technician who immediately undertook some £9000 worth of repairs – all at no cost to the reviewer. That was Christmas time 2019 and we hear nothing from Mr Ash until he posts his “review” some 11 months later, so could only assume he was happy. We do our utmost to treat all customers fairly and we will defend any legal action commenced by Mr Ash. For that reason, we will not post any further responses to this thread
Can't believe a place that sells such expensive cars can be so dodgy. Two different people have told me the car they sold me was crashed. Theyve ignored me since bringing this up. Avoid.
Imperials have been in business for over 25 years as one of the leading Prestige Car Dealerships in the UK, selling both New and Used Vehicles to our Thousands of Happy Customers Worldwide. Over the years Imperials has continued to grow and now has dedicated departments for Used Car Sales, New Car Sales, A Vehicle Sourcing Department - to do all the hard work for you and find the dream car you have been looking for. We also offer Full Dealer Facilities including Fantastic Finance Packages and our Unique Platinum Warranty which is second to none and even includes a wear and tear element which is available exclusively though Imperials. We are the prestige dealership you have been looking for.
Deals in: 4x4s, Cars
Manufacturers: Sells a variety of makes and models
Franchise Dealership
founded in 1987
Imperials Chelmsford
Ongar Road Cooksmill Green
Chelmsford
Essex
CM1 3SR
| Mon | 09:00-18:00 |
| Tue | 09:00-18:00 |
| Wed | 09:00-18:00 |
| Thu | 09:00-18:00 |
| Fri | 09:00-18:00 |
| Sat | 09:00-18:00 |
| Sun | 10:30 -15:30 |
There aren't currently any photos for Imperials Chelmsford, help complete this page by uploading your own.
What photos are right?
Are we missing anything?
You can help complete this section by emailing us any additional details.
We offer UK dealerships an excellent opportunity to collect those all important reviews on your behalf for as little as £79 + VAT per month.
Learn more about how our service works below.
We know how to speak to your customers and give them a second to none personal service, one they always appreciate.
All reviews collected can be published on your AutoTrader page, you don't need to do a thing. It's that simple.
You can thank your customers first hand for leaving reviews about your business.
We know communication is important so automatic alerts via e-mail will be sent to your business once any reviews have been left for your dealership.
We can provide you with valuable monthly insights on your dealerships performance on cardealerreviews.co.uk.
This can be displayed in your showroom to assure customers of the excellent service you receive.
Upload image of your dealership to give customers a feel about your dealership before they arrive.
You'll become a recommended dealer and we'll send you promo material to boost your reputation.
Ensure your page is always fully updated and accurate, you have control to update all of the information you see.
Want help collecting more reviews for your business?
Enter your email address below and we'll be in touch soon.
Alternatively, you can email us at info@cardealerreviews.co.uk
Here is what happens next:
We also offer Pay Per Review service available upon request meaning you can boost your rating overnight
You send us your customers contact details and we call them up and collect those all important reviews straight away.
See your excellent reviews we collect for you dealership broadcast on Car Dealer Reviews in a matter of hours
At Car Dealer Reviews we go further than other review sites, we ensure that you see the most trusted reviews by asking for verification.
By providing a sales invoice or receipt we know these reviewers have visited the dealership. So when you see this icon, you know it’s from a real customer.
Car Leasing Available Here
Want Your Car Delivered? Get A Quote
