In 2017, following 6 years successfully growing an independent used car dealership for a previous employer, Tom, founder and managing director of T J Car Sales, took the big step of opening his own site in Bridgend, located between Cardiff and Swansea in South Wales. Tom believed that there was a better way to do things, a way that put the customer experience at the heart of his business. Tom wanted to do away with the old way of selling cars, one which relied on high prices and uncomfortable haggling for customers before they got to a deal they were able to agree. Tom’s vision was to make the customer experience simple and transparent, one where they didn’t need to get into a ‘haggling contest’ and ultimately not knowing if they’d got a good deal or not!