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16 reviews from our car dealer reviews community
Leave a review for Williams Bolton BMW
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16 reviews from our car dealer reviews community

Leave a review for Williams Bolton BMW
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"Absolutely amazing experience!"
5 out of 5 stars
Dealer's knowledgeable
Vehicle cleanliness
Value for money
Resolving issues

Having got my first BMW, I can't thank Noz enough, I can hands down say that customer service here deserves million stars (not kidding if I could I would!!) but as it is 5 stars will have to do! As thats the max amount i can provide! Customer service here is absolutely amazing. From start to finish the buying experience was incredible and effortless, No pushy salesman as the cars literally sell themselves! Documentation is straight forward to fill out and Noz was amazing at guiding me through the entire process! Seriously happy with my purchase and I know that if I need any support or have any questions, I can send them a quick email knowing that theyll get back either same day or as soon after! Everything about Williams Bolton is amazing! And everyone literally goes above and beyond to make sure the vehicles are right. The entire team are such a lovely, genuine group of people. Like I said to Noz I don't do pushy salesmen and I can confirm that they absolutely aren't!! If anyone had been pushy I'd have walked away but Noz was so lovely, honest and genuine and literally wanted the best he could get for both myself and my folks (the day before who got handed over to Ollie!) Honestly can't thank the team at Williams Bolton enough! And knowing that if there's any issues with absolutely anything their response would be just as fast as the vehicles they're selling. Like I've said before and I'll say again! Service here is above and beyond on ALL levels!! Down to the smallest details! Everything is taken care of and my experience was completely stress free as everything was taken care of! I would absolutely recommend Williams Bolton to anyone looking for either New or Approved used vehicles! Literally top notch!

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"A Happy customer"
5 out of 5 stars
Dealer's knowledgeable
Vehicle cleanliness
Value for money
Resolving issues

I recently bought a used Series 1, 118i and I am delighted both by the car and by the service from Mo Oomer who was kind and helpful. After I had purchased the car, I kept getting a notification about "tyres not being recognised" and so I took it in and Mo sorted it out (by changing a setting) immediately. I am pleased to say that the message no longer appears.

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"Appalling Customer Service - Avoid"
1 out of 5 stars
Dealer's knowledgeable
Vehicle cleanliness
Value for money
Resolving issues

Booked my 530i in for repairs and checks to the iDrive and tyre pressure monitor on a day when they had a courtesy car available and my partner is pregnant and we need a car to get around. Arrived at 0815 to find that there was no courtesy car. When I asked why not the excuse was people have not brought the cars back. This is not my problem as Williams have a booking list for courtesy car so why bother with a list and booking dates if you cannot provide a car? Asked to speak to a manager. After 90 minutes with a no show I went to reception to get an email address and half way through giving it to me she broke off to deal with a hire car company man looking for log books. She dealt with him then finished off the email address! Car still not repaired and despite phone calls to the service department all I get is the same excuses and then cut off the call. Emailed the director - no response. This dealer just wants to sell new cars and does not give a stuff about servicing them or the customers, after all a hire car guy is so important they ignore a paying customer to sort him out! Their “Customer Experience Supervisor” can have a bit of feedback - you are rubbish.

"TERRIBLE SERVICE DO NOT BUY FROM THEM"
1.4 out of 5 stars
Dealer's knowledgeable
Vehicle cleanliness
Value for money
Resolving issues

12TH AUGUST I bought a REG JULY 2020 one owner 6500 mile M4 competition convertible from Williams Bolton for £49,500. After 10 days it became obvious the RHF had a puncture. I took it to my local tyre shop who refused to repair the tyre due to cracking and degrading of the tyre, He also the tyre was 3 years. I checked the build plate which showed SEPT 2019. I spoke with Mo my salesman who told me to take it to my local dealership as I am 160 miles from Bolton. On inspection the manager agreed with the condition of the tyres not what should have been on a 2 year old high performance APPROVED USED BMW. Photos were taken and sent to Louis Thompson at Williams Bolton . He replied and I quote. (Having spoken to my service manager and showing him the images provided, we would not look to change the tyres or indeed contribute to them as he is more than happy with the condition of the tyres and that they met the AUC guidelines.) My local dealership Wollaston Northampton have since repaired the puncture free of charge. They also feel the condition would at least trigger an advisory on a MOT. To dismiss mine and Wollaston's concerns without discussion is outrageous and I feel they can get away with it as I live 160 miles away. So much for Williams version of AN APPROVED BMW . I feel that I did adequately check the car before purchase. As the M4 as a two-year-old 6,500-mile car for just shy of £50,000 that it should not be necessary for purchaser to get on their hands and knees to inspect tyres, That is why you pay extra to get the security of main dealer back up and dealership. They have not requested me to return to them to discuss my concerns. I asked they would do a deal and I would have back my 840d I p/xd. They said yes but would be no refund of any of the £7,500 cash I paid. Also on collection there was only 60 miles in the fuel tank. I said £50,000 car and I have to put fuel in to get home. DO NOT USE THIS WILLIAMS BOLTON THEY HAVE NO IDEA OF CUSTOMER SERVICE.

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"Won't give me an invoice "
1 out of 5 stars
Dealer's knowledgeable
Vehicle cleanliness
Value for money
Resolving issues

I had my tyre pressure sensor changed, which I was charged £91. Apparently I wasn't charged labour as my car has extended warranty, so was charged for parts only. I paid the £91, and wasn't given an invoice. I wanted an invoice so if I sell in the future the buyer will see the car has been looked after. For the past 2 weeks I've been ringing almost everyday to ask for my invoice. Every receptionist says the same thing "everyone is busy on the service desk so I'll send an email ans mark it as urgent/ priority so someone will call you back. 2 weeks later.... still no invoice. I rang again and asked how much a tyre sensor would cost for my car, they said £56. So why have I been charged £91. Maybe that's why they're reluctant to give me an invoice. She said it's be added labour. But I was told I wouldn't be charged labour due to paying ££££ for an extended warranty.. so she couldn't explain that. But she was 'sending an email and marking it urgent'. So I asked if all repairs are logged on a database, she replied "yes, they just put in your reg and it all should be documented"... so why on earth isn't anyone sending me an invoice. It seems as simple as entering my reg and pressing print. Wondering if they're paying their taxes properly or if I've been swindled.

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+2 Found this review helpful

John snith in response to Won't give me an invoice

Don’t give up, take it further.

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"BMW 520d M sport online purchase"
5 out of 5 stars
Dealer's knowledgeable
Vehicle cleanliness
Value for money
Resolving issues

First all of all the customers service team were top notch. Phone answered quickly and efficiently no irritating long waits here. I purchased my new car online due to Covid issues No test drive or face to face visual inspection. A video sent for me to peruse and a chat with the sales guy Noz. The purchase was easy and stress free. A pleasant experience in fact.. Noz was professional, knowledgeable and helpful - the car as shown and described. No, the car is better than described. Sam, the delivery driver was friendly and competent. Sam passed on all the information I needed to start my new BMW driving experience. Top tier service from the BMW team at Bolton. Many thanks for all your time and efforts, Paul.

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"Car in for recall work and new rear tyre"
5 out of 5 stars
Dealer's knowledgeable
Vehicle cleanliness
Value for money
Resolving issues

Took car in to Wilams, service top notch as usual. Angela Walker on reception was totally excellent, as usual, contacting me to discuss what was needed and discussing my options at an early stage. Excellent service, as usual, and very happy with the overall result. Paul Gee.

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"Think I got conned - What do you think?"
1 out of 5 stars
Dealer's knowledgeable
Vehicle cleanliness
Value for money
Resolving issues

So took my 730d in for a service and oil change, despite not having purchased it new, was presently surprised to be told as it's under 5yrs old and done under 50,000 miles it would all be free of charge. On arrival was told the car had been part of a recall and although not explained very well another part would be changed for free. (Wondered if it was safe to drive, recall sounds serious, should I have been contacted before? Why couldn't anyone explain to me what the recall was for? Anyway).. Called later that day to advise that both the car back types were down to 3.6mm and needed changing and that 1 even had a nail in it and was losing air (even sent me a web video link via txt message to my mobile to prove it), Quoted £246.30 x 2 for new tyres. Also £62.51 to change wipers as leaving a smear, £141.34 to change rear brake pads, £15.44 to top up ad blue, and although no price given recommended as advisory that I also refresh the air con. I had to google to double check the legal min tyre tread was 1.6mm and even came across an interview with Michelins Vice President stating changing types to early is bad for the environment and you are safe to drive until 1.6mm (obviously I guess this is why we set this as the legal min). I therefore agreed to change the tyre with the nail, the brake pads and the ad blue (I had an 800 mile round trip to do over the next two days for work so figured a nail in the tyre and brakes were pretty serious and could be dangerous and ad blue was only £15). The air con seemed fine, nice and cold, and figured the wipers just needed cleaning as I hadn't washed the car for my months, which they were going to do also when I picked up the car. On arrival I was told that they couldn't find any tyres the right size so hadn't done this but that I should be ok to drive a while longer? 800miles longer? Then I was presented with a bill for almost £500 for the brake pads and ad blue (their earlier quote by text and email didn't include the labor cost apparently), foolishly despite this being an extra £300 higher then quoted I paid. The car had been washed and vacuumed (I think) but not that well, children's muddy footprints still on the back of the drivers chair and windscreen wipers still smearing a tiny bit but fine to drive. Having to set off on my journey I kept an eagle eye on the car tyre pressures via the on board computer, (800 miles later not a single drop in PSI (even went up from 2.2 to 2.4 as tyres warmed up), air con nice and cold the whole trip, and following a little bit of rain the wipers even cleaned themselves and stopped leaving the slight smear that wasn't really an issue across the windscreen anyway. Left me thinking that nothing actually needed doing and wouldn't the car itself had told me if the brake pads actually did need changing?

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+3 Found this review helpful
"Run flat tyre rip off."
1.2 out of 5 stars
Dealer's knowledgeable
Vehicle cleanliness
Value for money
Resolving issues

Don't let Willams BMW in Bolton rip you off with run flat tyres they will happily take £250 off you for new one when punctures can be repaired for £20-40. Oh and to top it they keep your old one often with good tread and sell to repairers(plenty around) who repair and re sell. Their labour pricing is high and they will always find something extra to do if you take your car in for routine servicing. Beware...money in till is what they are all about.

"Perfect "
5 out of 5 stars
Dealer's knowledgeable
Vehicle cleanliness
Value for money
Resolving issues

I drove 30 miles to this dealership when there is one right by my house, i bought my last car from here from Russell Drake as the process was a complete pleasure, this time i have upgraded, i saw Russell again he gave us a great deal, the hospitality, service, value and not to forget the quality motors are all here, my new one arrives in 10 days, many thanks Williams BMW Bolton, if you are new to BMW now then please trust me when i say that nothing drives like a BMW, i very much recommend !!!

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Dealership Information

Williams Bolton BMW is an Franchise dealership that is based in Bolton. If you’re the owner or employee of this business, please send us a little bit of information about your dealership and why customers should come and visit.

Alternatively, if you’re a customer and you’ve had an experience at this dealership, please leave a review below.

Manufacturers: Sells a variety of makes and models
Franchise Dealership

Services available
Car Hire
Car Leasing
Car Repairs
Car Sourcing
Finance
GAP Insurance
Motorbike Sales
New Car Sales
Part Exchange
Sell Your Car
Servicing
Used Car Sales
Van Sales
Warranty
Ratings
16 reviews3 out of 5 stars — Rated Average
Excellent
8
Very Good
0
Average
0
Poor
2
Terrible
6

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    Address

    Williams Bolton BMW
    1 Raikes Lane
    Bolton
    Greater Manchester
    BL3 2NB

    Get in touch

    01204 900900
    https://www.williamsboltonbmw.co.uk/

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    Dealership Statistics

    50%
    Would recommend this dealer to family and friends
    0%
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    Additional Information About Williams Bolton BMW

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